KOMODITAS FETISISME DALAM IKLAN POLITIK PEMILIHAN UMUM (PEMILUKADA) KOTA BENGKULU

Arrianie, Lely and Gushevinalti, Gushevinalti and Yuliati, Yuliati (2015) KOMODITAS FETISISME DALAM IKLAN POLITIK PEMILIHAN UMUM (PEMILUKADA) KOTA BENGKULU. COMMUNICATION, 5 (1). pp. 62-74. ISSN 2086-5708

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Abstract

This research aim to determine the commodity of fetishism in political advertisement which used by the mayor candidates of Bengkulu city who entered into the second round in the regional election in bengkulu, 2012. Using a qualitative approach, the data were collected through observation and deep interviews. In addition, a political advertisement was also considerably important as a data, it was takenfrom printed and electronic media at both local and online media. The informants in this research were the voters in the city of Bengkulu who have used their right of vote to choose one of the candidates for mayor of Bengkulu city. Moreover, the key informants also played important role in this research, they were not only the professionals and political figures but also some of media crews whofollowed and involved as long as the election process took place . The result showed that the commodity of fetishism tn the polttical advertisement of the mayor candidates who entered into the second ,orrd are so prominent and less of creativity. Instead of using some political communication media to increase their image, just some of the candidates who used the advertisement as an advertising media- Furthermore, amongfour of political communication media, such as organizat[onal , interpersonal , mass media and group of interest, almost all candidates who advertised themselves in the fficial released of KPU ctid not use atl of the political communication media, as a result there are no significant and dramatic advertisement made by the candidates.

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