KEPUTUSAN PEMBELIAN PRODUK DI INTERNET

Ferry, Tema Atmaja (2015) KEPUTUSAN PEMBELIAN PRODUK DI INTERNET. Management Insight, 9 (2). pp. 14-25. ISSN 1978-3884

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Abstract

In Indonesia, online business recently performs a remarkable progress. Meanwhile, the customers have to get in touch with respect to the high risk of purchasing decisions. It happens in regard to the difficulties of the process on product evaluation. Hereby, this study attempts to explain the purchasing decision by utilizing internet, and describe the tendency of risk purchase of costumers’ on internet. In particular, this study is categorized as descriptive study, in which the primary data were collected by employing a compilation of questionnaires toward 404 respondents. Specifically, the sampling technique used in this research was an accidental sampling method. This study reveals that Indonesian have numerous kinds of alternative choices regarding to their buying activities. Nevertheless, risk of purchase will be greater as the customers get more concern on product evaluation. This research obviously describes that the purchasing decisions are implemented in minimizing the efforts and time limitation. Besides, the alteration of life style products is easier to be explored by using internet. The respondents argue that the online shopping positively related to the higher benefit in terms of the different degrees of risks

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