PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KULINER ANGKRINGAN KULO DI KOTA BENGKULU

Akbar, Mayzal and Darmansyah, Darmansyah (2017) PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KULINER ANGKRINGAN KULO DI KOTA BENGKULU. Undergraduated thesis, Universitas Bengkulu.

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Abstract

This research is to examine the influence of pricing, product quality, and location of consumer purchasing decisions in culinary enterprises Angkringan Kulo in Bengkulu city. This research purpose to know how partial influence and simulaltaneous influence of pricing, quality product, and location on Angkringan Kulo. This research is deskriptif quantitative. The sampel in the study amounted to 100 respondends to the census method. Collecting data using questionnaire, which the sampel of questionnaire 100 consumers Angkringan Kulo. Statistic analysis that used to the test the hypothesis was multiple linier regression and be counted woth SPSS 16.00 for windows program. Which of the analysis showed a significant and positive effect between of pricing, product quality, and location of consumer purchasing decisions variabels in culinary enterprises Angkringan Kulo in Bengkulu city. The result showed that the hypothesis of this research were acceptable, which were are partial influence and simultaneous influence of pricing, product quality, and location of consumer purchasing decisions in culinary enterprises Angkringan Kulo in Bengkulu city.

Item Type: Thesis (Undergraduated)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economy > Department of Management
Depositing User: 160 Daryono Daryono
Date Deposited: 01 Nov 2017 06:35
Last Modified: 01 Nov 2017 06:35
URI: http://repository.unib.ac.id/id/eprint/11931

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