Hartanto, Yuli and Mas, Agus Firmansyah and Lisa, Adhrianti (2021) IMPLEMENTATION DIGITAL MARKETING PESONA 88 CURUP IN TO BUILD IMAGE FOR THE DECISION OF VISIT TOURIST ATTRACTION. In: Proceedings International Konferensi 4th Social and Humanities Research Symposium, 23 April 2022.
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Text (Proceedings International Konferensi 4th Social and Humanities Research Symposium (SoRes 2021))
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Abstract
The tourism in Rejang Lebong Regency provides opportunities for tourist attractions to increase tourist visits, the high number of tourist visits to tourist attractions in Rejang Lebong can increase regional income, so to maintain tourist visits, every tourist attraction uses marketing channels such as social media to promote so that tourists can find out many tourist attractions in Rejang Lebong Regency. This study aims to find out how to implement digital marketing for Pesona Curup tourism to build an image for the decision to visit tourist attractions. The method used is descriptive qualitative. The results of the field study showed that the digital implementation carried out by the Pesona Curup media manager was quite good but not optimal. The digital campaign planning phase is carried out by setting up the marketing goals, determining segmentation, preparing equipment, and managing the media, and adapting. The media channels that are used are social media. The evaluation phase is carried out by looking at the number of visits from the number of entrance tickets sold once a week, the image of Pesona Curup destinations is built from testimonials or visitors who provide recommendations to other potential visitors through social media or electronic word of mouth. Keywords—implementation, digital marketing, tourism, Pesona Curup, social media marketing
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social & Politics Science > Department of Communication |
| Depositing User: | 034 Septi Septi |
| Date Deposited: | 08 Jun 2023 03:54 |
| Last Modified: | 08 Jun 2023 03:54 |
| URI: | http://repository.unib.ac.id/id/eprint/12164 |
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