THE EFFECT OF PERCEIVED TRUST, PERCEIVED USEFULNESS, PERCEIVED RISK AS MODERATORS ON THE ATTRACTION OF BEHAVIORAL INTENTION TO REUSE E-WALLET

Dwiastu Tias Utam, Yvony and Pang-Hsiang, Yu and Vika, Fitranita (2022) THE EFFECT OF PERCEIVED TRUST, PERCEIVED USEFULNESS, PERCEIVED RISK AS MODERATORS ON THE ATTRACTION OF BEHAVIORAL INTENTION TO REUSE E-WALLET. Undergraduated thesis, Universitas Bengkulu.

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Abstract

In the current digital era, Life changes are increasingly visible with the Covid-19 Pandemic. Starting from adults to children who cannot carry out their usual activities, all activities are carried out at home through digital technology, and make payment transactions via e-wallet. e-wallet is an application that is connected to the internet and is used to store electronic money, the population of this study is e-wallet users in Indonesia and Taiwan and sampling is purposive sampling. To find out the factors that encourage someone to use a system, many models The research used, one of which is the Technology Acceptance Model which is the result of the development of Venkatesh (2002). The variables to measure the interest in reusing e-wallet in the TAM model are perceived trust, perceived usefulness. And moderated by perceived risk, the results of this study indicate that the moderator is not suitable to be used as a moderator between the independent variable and the dependent variable. This moderating variable produces a negative effect and reduces the use of e-wallet in Indonesia and Taiwan. both independent variables proved significant to behavioral intention to reuse e-wallet services. Behavioral intentions proved significant to user behavior.

Item Type: Thesis (Undergraduated)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economy > Department of Accounting
Depositing User: 56 nanik rahmawati
Date Deposited: 21 Feb 2024 04:03
Last Modified: 21 Feb 2024 04:03
URI: http://repository.unib.ac.id/id/eprint/17644

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