EVALUASI FORMAT MEDIA BROSUR OLYMPIC PADA PT. CAHAYA SAKTI MULTI INTRACO CABANG BENGKULU

Irawan, Depri and Chairil , Afandy (2012) EVALUASI FORMAT MEDIA BROSUR OLYMPIC PADA PT. CAHAYA SAKTI MULTI INTRACO CABANG BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

Text Skripsi Depri Irawan-0.pdf - Bibliography Restricted to Registered users only Available under License Creative Commons GNU GPL (Software). Download (653kB)

Abstract

The purposes of this research were: 1) to find out the formatting steps of Olympic brochure media at PT. Cahaya Sakti Multi Intraco Brach Bengkulu, and 2) to evaluate the formatting steps of Olympic brochure media at PT. Cahaya Sakti Multi Intraco Brach Bengkulu. The samples of this research were as many as 52 people which consisted of 35 respondents who understand about brochure media while the rest 17 respondents only given questionnaire. The samples were selected by using accidental sampling technique. The method of analyzing the data used in this research was descriptive analysis by using distribution of frequency table and average scores. The research result showed that: (1) the respondents’ evaluation toward the font and font size used on the brochure has getting better with the average perception score of 3,72; (2) the respondents’ evaluation toward the language used on the brochure has getting better with the average perception score of 4.21; (3) the respondents’ evaluation toward the writing and the picture used on the brochure has getting better with the average perception score of 4.00; (4) the respondents’ evaluation about the colors used on the brochure has getting better with the average perception score of 3.90; (5) the respondents’ evaluation toward the distribution of the brochures has getting better with the average perception score of 3,95; (6) the respondents’ evaluation toward the body of the brochure has getting better with the average perception score of 3,48; and (7) the steps taken by the management of PT. Cahaya Sakti Multi Intraco in using promotion media with brochure format were already effective in persuading subscribers to the Olympic products.

Actions (login required)

View Item