ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS LAYANAN BIMBINGAN BELAJAR PADA COLORADO COURSE BENGKULU

Eko Yunando, Rio and Chairil , Afandy (2012) ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS LAYANAN BIMBINGAN BELAJAR PADA COLORADO COURSE BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The objective of this research is to know customer’s satisfaction level toward service quality Colorado Course Bengkulu. This Research represent type research of survey that is research taking sample from a population using questioner as compiler of the data. Data type the used is primary data which taken by questioner and secondary data which taken from the information report, reference at Colorado Course Bengkulu. Population in this research is all educative participants of Colorado Course Bengkulu. Method intake of sample used accidental sampling taking amounting 50 respondents. Method analyzes data the used is descriptive analysis with frequency tabulation, mean, and percentage. The result of data analysis show that : (1) the average perception value of reliability dimension on the 3,87 level (very satisfaction); (2) the average perception value of responsiveness dimension on the 3,73 level (very satisfaction); (3) the average perception value of assurance dimension on the 3,79 level (very satisfaction); (4) the average perception value of empathy dimension on the 3,82 level (very satisfaction); and (5) the average perception value of tangibles dimension on the 3,78 level (very satisfaction).

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