PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN XL Internet Unlimited DI KOTA BENGKULU (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Bengkulu)

Rahmanda, Yogi and Rina, Suthia (2012) PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN XL Internet Unlimited DI KOTA BENGKULU (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Bengkulu). Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The objective of this research is to analysis consumer perceptions of the marketing mix XL Internet Unlimited in the Bengkulu City. Indicator in this study: 1) product, 2) price, 3) promotion and 4) Network. This study used a population sample survey. Primary data was taken with the questionnaire. The population in this study were all XL Internet Unlimited in Bengkulu city. The samples used were 54 respondents were taken by purposive sampling. The Analysis of this research used is descriptive and mean analysis. The result of data Analysis obtained is the customer’s perception of product, price, promotion, and Network of XL Internet Unlimited on enough good level. This conditions means that student licklips with the product XL Internet Unlimited.

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