ANALISIS SARANA DAN PRASARANA PARIWISATA WILAYAH PESISIR DI KOTA BENGKULU

Kasro, Hasbudi and Mochammad , Ridwan and Bambang , Agus (2012) ANALISIS SARANA DAN PRASARANA PARIWISATA WILAYAH PESISIR DI KOTA BENGKULU. Masters thesis, Fakultas Ekonomi UNIB.

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Abstract

The aims of this research is to see how regional tourism prospect and particularly on the issue of facilities and infrastructures that available in the coastal city of Bengkulu, and to find out how the image and profile of tourism infrastructure also analyse factor-strategic factor (strength, weakness, threat and opportunity) to be faced by regional tourism of Bengkulu town coastal area in the effort drawing tourist enthusiasm. Used data in this research is primary data and sekunder. Technique in take of sampling use coincidence sampling technique (accidental sampling and purposive sampling. In this research use descriptive analysis qualitative which is processed with SWOT analysis, SWOT matric, also SWOT EFAS dan EFAS scoring. Result from factor analysis-strategic factor (strength, weakness, threat and opportunity) in this research indicate that regional tourism of coastal area in Bengkulu town reside in at reached first (1) kuadran by using aggresive strategy, that are : attract investors by offering attractive potential in the tourist area of tourism development efforts that have competitiveness, Establish cooperation between tourism actors like government, entrepreneurs in tourism and community, promotion and publicity of tourism using the internet, making web-tourism website/blog, Build information technology infrastructure that provides accurate information about the tourist resorts, managing the existing infrastructure properly.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Postgraduate Program > Magister Perencanaan Pembangunan
Depositing User: 014 Abd. Rachman Rangkuti
Date Deposited: 23 Dec 2013 14:08
Last Modified: 23 Dec 2013 14:08
URI: http://repository.unib.ac.id/id/eprint/5511

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