Frengki Siallagan, Cas and Effed , Darta Hadi (2012) FAKTOR ANALISIS KEPUTUSAN PEMBELIAN MOBIL PADA PT MULTINDO AUTO FINANCE BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.
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Abstract
The objective of this research is to know the factors influence of customers’ decision to buy car at PT Multindo Auto Finance Bengkulu. This Research represent type research of survey that is research taking sample from a population using questioner as compiler of the data. Data type the used is primary data which taken by questioner and secondary data which taken from the information report, reference at PT Multindo Auto Finance Bengkulu. Population in research is all customers of PT Multindo Auto Finance Bengkulu. Method of intake sample is purposive sampling, while respondent amounting 100 respondents. Method analyzes data the used is descriptive analysis and factor analysis. Pursuant to result of data analysis obtained result of that is the reduction of old factors was finding six new factors influence of customers’ decision to buy car at PT Multindo Auto Finance Bengkulu. The six factors that : (a) price factor, (b) product factor, (c) experience and reference recommended factor, (d) location factor, (e) life style factor, and (f) promotion factor.
| Item Type: | Thesis (Undergraduated) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economy > Department of Management |
| Depositing User: | 014 Abd. Rachman Rangkuti |
| Date Deposited: | 23 Dec 2013 22:12 |
| Last Modified: | 23 Dec 2013 22:12 |
| URI: | http://repository.unib.ac.id/id/eprint/5638 |
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