ANALISIS KEPUASAN KONSUMEN TERHADAP JASA PELAYANAN TRAVEL PADA CV. BENGKULU JAVA TRAVEL BENGKULU

Fadli , Nur and Syaiful, Anwar (2012) ANALISIS KEPUASAN KONSUMEN TERHADAP JASA PELAYANAN TRAVEL PADA CV. BENGKULU JAVA TRAVEL BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

[img] Text
NUR FADLI-0.pdf - Bibliography
Restricted to Registered users only
Available under License Creative Commons GNU GPL (Software).

Download (1MB)

Abstract

The objective of this research is to know customer's satisfaction toward service quality of CV. Bengkulu Jaya Travel Bengkulu. This Research represent type research of survey that is research taking sample from a population using questioner as compilerof the data. Data type the used is primary data which taken by questioner and secondary data which taken from the information report, reference at CV. Bengkulu Jaya Travel Bengkulu, Population in this research is all customers of CV. Bengkulu Jaya Travel Bengkulu. Method intake of sample used accidental sampling taking amounting 100 respondents. Method analyzes data the used is descriptive analysis with frequency tabulation, mean, percentage and SERVQUAL analysis. The result of data analysis show that : (1) the average perception value of reliability dimension on the 3,85 level (very satisfaction); (2) the average perception value of responsiveness dimension on the 3,72 level (very satisfaction); (3) the average perception value of assurance dimension on the 3,80 level (very satisfaction); (4) the average perception value of empathy dimension on the 3,84 level (very satisfaction); and (5) the average perception value of tangibles dimension on the 3,80 level (very satisfaction).

Item Type: Thesis (Undergraduated)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economy > Department of Management
Depositing User: 014 Abd. Rachman Rangkuti
Date Deposited: 23 Dec 2013 23:17
Last Modified: 23 Dec 2013 23:17
URI: http://repository.unib.ac.id/id/eprint/5660

Actions (login required)

View Item View Item