ANALISIS KEPUTUSAN KONSUMEN TERHADAP PENYEWAAN LAPANGAN “SINAR FUTSAL” DI KOTA BENGKULU

Afrianto, Ramdani and Rina, Suthia (2012) ANALISIS KEPUTUSAN KONSUMEN TERHADAP PENYEWAAN LAPANGAN “SINAR FUTSAL” DI KOTA BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The background of this research is to see the consumer's decision in renting Sinar Futsal field in terms of facilities and location factors. The factors of location and facility determining the consumer's decision in choosing a futsal field that will they rent. The purpose of this study to determine the level of consumer decisions in renting Sinar Futsal field in terms of facilities provided and the existing of location also to see which factor that more dominant for consumers in order to renting. The analysis used in this study was descriptive statistics. The number of respondents sample is 50 people. The results of this study indicate the average of the variable according to the facilities of the respondent's answer is equal to 3.38, is included in good category. Sinar Futsal facilities in the field is good enough, but there are some indicators of the facilities that should be corrected and supplemented, such as the tribune, canteen, and lockers are still very poor. Average of respondents' answers regarding the location of Sinar Futsal field is equal to 3.74, this includes in good categories. Location of Sinar Futsal was strategic in light of consumers who rent Sinar Futsal field.

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