KUALITAS LAYANAN PETUGAS PENYULUH LAPANGAN (PPL) TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Petani Binaan PPL Bakorluh di Kelurahan Panorama dan Kelurahan Surabaya Kota Bengkulu)

Hidayat, Taufik and Soengkono, Soengkono (2012) KUALITAS LAYANAN PETUGAS PENYULUH LAPANGAN (PPL) TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Petani Binaan PPL Bakorluh di Kelurahan Panorama dan Kelurahan Surabaya Kota Bengkulu). Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The objective of this research is to know expectation and perceived of agriculture agents service quality toward farmers‘ satisfaction at Panorama and Surabaya Sub- district in Bengkulu City. This research represents of survey which representing problem in the form of fact in this time from a certain phenomena‘s. The primary data was taken by distribution of questionnaire. As supporter exploited obtained secondary data in the form of data and information and report, reference and also document related to accurate problems. The respondents in this research are constructed the farmers of agriculture agents in Panorama and Surabaya Sub-district equal to 100 peoples. The samples in this research are selected by using the simple random sampling method. The data analysis was used descriptive analysis and SERVQUAL analysis. The results show that: 1) the farmers have satisfied with service quality of agriculture agent from tangible dimension, 2) the farmers have satisfied with service quality of agriculture agent from reliability dimension, 3) the farmers have satisfied with service quality of agriculture agent from responsiveness dimension, 4) the farmers have satisfied with service quality of agriculture agent from assurance dimension, and 5) the farmers have satisfied with service quality of agriculture agent from empathy dimension.

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