ANALISIS RETURN ON MARKETING INVESTMENT (ROMI) PADA DISTRO

Bachri, Syamsul (2014) ANALISIS RETURN ON MARKETING INVESTMENT (ROMI) PADA DISTRO. ANALISIS RETURN ON MARKETING INVESTMENT (ROMI) PADA DISTRO , 8 (2). pp. 64-77. ISSN 1978-3884

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Abstract

Return on Marketing Investment (ROMI) is a tool which will helps marketer to understand marketing progroms,'plans and manages its budgeting'communicatesthe aim and the intention from marketing programs, mdnages priorily'executes and brings off it, *onitors ani measures it and while it is successful' it iS expected witl gives an'incresing gain {money) and measurel.that marketing program to more successful This reseaich intent io- know distro (distribution outlet) FLO's marketing activities inirn that get as been looked on a marketing investment-and how return that witt be gotten it. Mithod that is done by undercaking analisysto .Ret-ur: on Marketing lnvestment (ROMI), and compare it to the HurdleRate as the limit of minimum return. Result shows that is from five activites cost elements marketing'three elements hdve a very good returr,, tn"y are collo'boration with Another Brand Clothing, Endorsement Presenter, and a -Discount Promotion'So' that marketing activities wiII be doingagainfor the next marketing activities, while tvvo activities cost elements marketingiai, ,"o good return, they areEvent Sponsorship, and Artist Collaboration Proiect. So, this two activities wan-'t be continued for the next marketing activities.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economy > Journal
Depositing User: 021 Nanik Rahmawati
Date Deposited: 26 Mar 2014 15:20
Last Modified: 26 Mar 2014 15:20
URI: http://repository.unib.ac.id/id/eprint/6651

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