MARKETING COMMUNICATION STRATEGY @SAMASEBENGKULUOFFICIAL IN INCREASING THE CUSTOMER BUYING INTEREST (STUDY OF @SAMASEBENGKULUOFFICIAL AS THE 1ST STORE OF SAMASE PRODUCT IN THE CITY OF BENGKULU)

This study aims to determine the marketing mix 7P marketing communication
strategy applied by @samasebengkuluofficial and find out the strategy of the
AIDAS analysis of the 7P marketing mix of @samasebengkuluofficial in
increasing the buying intention. This research use descriptive qualitative
approach. The object of this research is from the @samasebengkuluofficial
activity in terms of the data needed. Research data were analyzed in three ways,
namely reducing data, presenting data, and finally drawing conclusions. The
results of this study showed @samasebengkuluofficial directly as a company
implementing and implementing a marketing mix 7P marketing
communication strategy. Then knowing and analyzing the AIDAS analysis
strategy through marketing mix 7p. The implication of this research is that
being a marketing is certainly not easy, it requires expertise in communicating
the message to be conveyed to consumers. Good delivery will attract the
attention of the interests of relations, visitors, and customers in the city of
Bengkulu or even outside the province. This research is expected to provide a
good contribution for all marketing and business of @samasebengkuluofficial
in the city of Bengkulu in increasing the costumer buying intention.
Keywords:
Marketing Communication Strategy, Marketing Mix, AIDAS Analysis
Strategy, @samasebengkuluofficial