PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PRODUK KOPI LUWAK PADA KEDAI KOPI LUWAK DI KOTA BENGKULU

he objective of this research is to know customers' perception about marketing
mix of luwak coffee at cafe luwak coffe road kebun veteran nusa indah in
bengkulu city. this research represent descriptive research which representing
problem in the form of fact in this time from a certain fenomenon. the data was
used primary data through distributing of questionnaire. as supporter exploited
obtained secondary data in form of data and information and report, reference and
also document related to acurate problems. the respondent in these research
customers of luwak coffee at cafe luwak coffe road kebun veteran nusa indah in
bengkulu city equal to 100 respondents with intake used accidental sampling
method. the analisis of this research used descriptive analysis with frequency
table, mean, and percentages. purcuant to result of data analysis obtained result of
that the marketing mix program of luwak coffee at cafe luwak coffe road kebun
veteran nusa indah in bengkulu city.