EVALUASI FORMAT MEDIA BROSUR OLYMPIC PADA PT. CAHAYA SAKTI MULTI INTRACO CABANG BENGKULU

The purposes of this research were: 1) to find out the formatting steps of Olympic
brochure media at PT. Cahaya Sakti Multi Intraco Brach Bengkulu, and 2) to evaluate
the formatting steps of Olympic brochure media at PT. Cahaya Sakti Multi Intraco
Brach Bengkulu. The samples of this research were as many as 52 people which
consisted of 35 respondents who understand about brochure media while the rest 17
respondents only given questionnaire. The samples were selected by using accidental
sampling technique. The method of analyzing the data used in this research was
descriptive analysis by using distribution of frequency table and average scores. The
research result showed that: (1) the respondents’ evaluation toward the font and font
size used on the brochure has getting better with the average perception score of 3,72;
(2) the respondents’ evaluation toward the language used on the brochure has getting
better with the average perception score of 4.21; (3) the respondents’ evaluation
toward the writing and the picture used on the brochure has getting better with the
average perception score of 4.00; (4) the respondents’ evaluation about the colors
used on the brochure has getting better with the average perception score of 3.90; (5)
the respondents’ evaluation toward the distribution of the brochures has getting better
with the average perception score of 3,95; (6) the respondents’ evaluation toward the
body of the brochure has getting better with the average perception score of 3,48; and
(7) the steps taken by the management of PT. Cahaya Sakti Multi Intraco in using
promotion media with brochure format were already effective in persuading
subscribers to the Olympic products.