PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN XL Internet Unlimited DI KOTA BENGKULU (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Bengkulu)

The objective of this research is to analysis consumer perceptions of the
marketing mix XL Internet Unlimited in the Bengkulu City. Indicator in this
study: 1) product, 2) price, 3) promotion and 4) Network. This study used a
population sample survey. Primary data was taken with the questionnaire. The
population in this study were all XL Internet Unlimited in Bengkulu city. The
samples used were 54 respondents were taken by purposive sampling. The
Analysis of this research used is descriptive and mean analysis. The result of data
Analysis obtained is the customer’s perception of product, price, promotion, and
Network of XL Internet Unlimited on enough good level. This conditions means
that student licklips with the product XL Internet Unlimited.