ANALISIS PENDAPATAN DAN PEMASARAN PEMBENIHAN IKAN NILA DAN IKAN MAS(STUDI KASUS DI KECAMATAN PADANG JAYA KABUPATEN BENGKULU UTARA)

The purpose of this research is to know the magnitude of the revenue, margin and channel marketing seeding efforts fish tilapia and carp in subdistrict padang jaya district
bengkulu utara. Method of respondents this research by using the method census that is as many as 19 farmers fish tilapia and 5 carp farmers. as for marketing agencies using the search method that follows the flow of marketing that starts from the manufacturer to the consumer The data
used data primary and data sekunder. the next analyzed using analysis of income analysis marketing channel analysis. The result showed, income received of farmers fish tilapia is Rp 7.644.260,66 spawning with a large R/C ratio 6,38 and carp farmers is Rp. 12.318.202,00/ spawning with a large R/C ratio 19,06. Marketing channels of seed fish tilapia and carp in the research showed a pattern of direct sales to consumers that is, without retailer.