LIFESTYLE FACTORS, DIGITAL MARKETING COMMUNICATION, PRICE PERCEPTION, AND INFLUENCER IN AFFECTING THE PURCHASE DECISION PROCESS (Marketing Communication Study Of Lavenrice La Scoop Le Petit Bengkulu Restaurant)

Indriani, Rike and Alfarabi, Alfarabi and Lisa, Adhrianti (2022) LIFESTYLE FACTORS, DIGITAL MARKETING COMMUNICATION, PRICE PERCEPTION, AND INFLUENCER IN AFFECTING THE PURCHASE DECISION PROCESS (Marketing Communication Study Of Lavenrice La Scoop Le Petit Bengkulu Restaurant). In: PROSPECTS OF COMMUNICATION FOR DEVELOPMENT IN THE DIGITAL ERA. Penerbit Zara Abadi “Publish Your Creations”, pp. 184-198. ISBN 978-623-88319-1-3

Item Type:	Book Section
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Social & Politics Science > Departemen of Comunication
Depositing User:	034 Septi Septi
Date Deposited:	06 Jun 2023 04:24
Last Modified:	06 Jun 2023 04:24
URI:	https://repository.unib.ac.id/id/eprint/12116

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