PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus Di Toko Nurhalimis Pasar Minggu Bengkulu)

The objective of this research is to analyze the influence of services quality
toward customer satisfaction at Nurhalimis Shop Pasar Minggu Bengkulu. This
Research represent type research of survey that is research taking sample from a
population using questioner as compiler of the data. Data type the used is primary
data which taken by questioner and secondary data which taken from the information
and reference which relevant. Population in research are all customers of Nurhalimis
Shop Pasar Minggu Bengkulu. Method intake of sample used is accidental sampling.
The method of data analysis was used descriptive and multiple regression analysis.
Pursuant to result of data analysis obtained result of that is: (1) the variable of
reliability, assurance, tangible, empathy, and responsiveness have an effect on
significant toward customer satisfaction of Nurhalimis Shop Pasar Minggu
Bengkulu. This matter proved with value of t-count bigger than t-table; and 2) the
most dominant variable of its influence toward customer satisfaction is
responsiveness variable.