ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS LAYANAN BIMBINGAN BELAJAR PADA COLORADO COURSE BENGKULU

The objective of this research is to know customer’s satisfaction level toward
service quality Colorado Course Bengkulu. This Research represent type research of
survey that is research taking sample from a population using questioner as compiler
of the data. Data type the used is primary data which taken by questioner and
secondary data which taken from the information report, reference at Colorado
Course Bengkulu. Population in this research is all educative participants of
Colorado Course Bengkulu. Method intake of sample used accidental sampling
taking amounting 50 respondents. Method analyzes data the used is descriptive
analysis with frequency tabulation, mean, and percentage. The result of data analysis
show that : (1) the average perception value of reliability dimension on the 3,87 level
(very satisfaction); (2) the average perception value of responsiveness dimension on
the 3,73 level (very satisfaction); (3) the average perception value of assurance
dimension on the 3,79 level (very satisfaction); (4) the average perception value of
empathy dimension on the 3,82 level (very satisfaction); and (5) the average
perception value of tangibles dimension on the 3,78 level (very satisfaction).