ANALISIS STRATEGI BISNIS PT. PELINDO II CABANG BENGKULU

The objectives of this research were to: 1) analyze business strategy at PT.
Pelindo II Barach of Bengkulu. 2) analyze competitive environment at port
service business in Bengkulu that new entrant had entry on this business. 3) be
found a good business strategy that can be applied at PT. Pelindo II Branch of
Bengkulu. SWOT analysis was a research method that used on this study. The
result of the study found that the business strategy at PT. Pelindo II Branch of
Bengkulu have done as correctly. Based on Internal External Matrix analysis, the
position of PT. Pelindo Bengkulu business strategy was at quadrant five. This
position suggests, the business strategy that are working should be maintain and
increase to be leader in port of business. Market penetration and service
development strategy were the business strategy could be used at PT. Pelindo II
Branch of Bengkulu.