ANALISIS PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT MEREFERENSIKAN WORD OF MOUTH POSITIF “Studi Pada Pasien Rumah Sakit Tiara Sella Bengkulu”

The objective of this research is to analyze the influence of service quality
and customer satisfaction toward positif word of mouth at Hospital Tiara Sella
Bengkulu. This research represent taking sample from a population using
questioner as compiler of the data. Data type the used is primary data which taken
by questioner and secondary data which taken from the information and reference
which relevant. Population in research are people had do service of Hospital Tiara
Sella Bengkulu and compatible with research data. Method intake of sample used
is accidental sampling. The method of data analysis was used descriptive and
multiple regression analysis.
Pursuant to result of data analysis obtained result of that is : 1) the variable
of service quality have an effect on significant toward positif word of mouth of
Hospital Tiara Sella Bengkulu. 2) the variable of customer satisfaction have an
effect on significant toward positif word of mouth of Hospital Tiara Sella
Bengkulu. This matter proved with value of t-count bigger than t-table. 3) the
variable of service quality and customer satisfaction both have an effet on
significant toward positif word of mouth of Hospital Tiara Sella Bengkulu.