Parulian Panggarbesi, Edwin and Sularsih, Anggarawati (2012) PENGARUH BRAND IMAGE RESTORAN SOLARIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA BENGKULU. ['eprint_fieldopt_thesis_type_ut' not defined] thesis, Fakultas Ekonomi UNIB.
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Abstract
The purpose of this study is to analyze consumer perceived, consumer purchase
decision process and influence of brand image to consumer purchase decision of
Solaria’s Restaurant. The primary study conducted in Bengkulu city. Data
collected using questionnaire. The questionnaires distributed in this study was
150. Samples were collected using purposive sampling. Samples that used in this
study are consumer of Solaria’s Restaurant at Mega Mall Bengkulu. Linear
Regretion was using to analyzed brand image indication toward customer
purchasing decision. Results of this study showed that product image and user
image affected to increase purchase decision significantly in Solaria Restaurant.
| Item Type: | Thesis (['eprint_fieldopt_thesis_type_ut' not defined]) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economy > Department of Management |
| Depositing User: | 014 Abd. Rachman Rangkuti |
| Date Deposited: | 23 Dec 2013 22:20 |
| Last Modified: | 23 Dec 2013 22:20 |
| URI: | https://repository.unib.ac.id/id/eprint/5641 |
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