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Ariza, Efaldo and Soengkono, Soengkono (2012) PENGARUH BRAND TRUST DENGAN ASPEK BRAND RELIABILITY, BRAND INTENTION, DAN BRAND PREDICTABILITY TERHADAP BRAND LOYALTY KONSUMEN PRODUK PEPSODENT UNILEVER DI KOTA BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.