COMPARATIVE ANALYSIS OF MOTOR CYCLE PURCHASING DECISION THE YAMAHA NEW VIXION WITH THE HONDA CB 150R IN KOTA BENGKULU

Goza, Satria and Muhartini, Salim (2016) COMPARATIVE ANALYSIS OF MOTOR CYCLE PURCHASING DECISION THE YAMAHA NEW VIXION WITH THE HONDA CB 150R IN KOTA BENGKULU. Undergraduated thesis, Universitas Bengkulu.

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Abstract

The purpose of this study was to determine the difference between the purchase decisions New Vixion Yamaha motorcycle with Honda CB 150R by product design, product quality, pricing and advertising. The object of research is the product of Yamaha New Vixion and Honda CB150R motorcycles while the subjects were motorcyclists of Yamaha New Vixion or Honda CB 150R in Bengkulu.The research method is descriptive quantitative. The population of this research is all motorcyclists Yamaha New Vixion and Honda CB150R in Kota Bengkulu. Samples were obtained as many as 70 people divided into 40 user Motorcycles of Yamaha New Vixion and 30 users of the Honda CB 150 R. Taking of Sample is using Accidental Sampling method performed for a week. collection method used is by using a questionnaire. The questionnaire is a technique of data collection is done by giving a set of questions on the research object corresponding to the variables studied. The questionnaire used consisted of 25 items that represent an answer to the question of collecting data from the variable product design, product quality, price and advertising.Hypothesis test used by Mean Different test. The analysis show an average value the product design, product quality and advertising of Yamaha New Vixion Motorcycles has higher than the Honda CB 150 R Motorcycles. While the prices of Yamaha New Vixion and Honda CB 150 R Motorcycles does not have significant differences. There are no differences the purchasing decisions Motorcycles Yamaha New Vixion with Honda CB 150 R are influenced by product design, product quality, price and advertising. That meaning, between the New Vixion Yamaha and Honda CB 150 R motorcycle has the same purchasing decisions. Key word: Purchase Decisions, Product Design, Product Quality, Price And Advertising

Item Type: Thesis (Undergraduated)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economy > Department of Management
Depositing User: 163 Sugiarti Sugiarti
Date Deposited: 31 Jan 2018 07:56
Last Modified: 31 Jan 2018 07:56
URI: http://repository.unib.ac.id/id/eprint/15705

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