HEALTH COMMUNICATION CAMPAIGN IN SOCIAL MEDIA (ANALYSIS OF SOCIAL LEARNING THEORY ON BREAST FEEDING CAMPAIGN BY INDONESIA BREAST FEEDING ASSOCIATION (AIMI) IN TWITTER) TOPIC OF INTEREST : NEW MEDIA

Adhrianti, Lisa (2017) HEALTH COMMUNICATION CAMPAIGN IN SOCIAL MEDIA (ANALYSIS OF SOCIAL LEARNING THEORY ON BREAST FEEDING CAMPAIGN BY INDONESIA BREAST FEEDING ASSOCIATION (AIMI) IN TWITTER) TOPIC OF INTEREST : NEW MEDIA. In: International Conference on Media Studies 2017 (ICMS’17), 2nd – 4th May 2017, Universiti Utara Malaysia, Sintok, Malaysia.

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Abstract

As known, Social Media is part of new media era has been very utterly attached to our live in this media convergent era. Most of people from different of age to the elders all across the globe has used social media as a dairy needs. We also seen communication campaigne in social media, one of those is breast feeding campaign by Indonesian Breast Feeding Mom (AIMI). This is a community organization who educates Indonesian woman to actively and enthutiasticly do this breast feeding for atleast for the first 6 month of the birth. AIMI was born from those who concerned about the lack of government attention to the matter, and the same thing also comes from the society in general and the private sector, though we know breast feeding is vital base to create a great nation. AIMI does a very massive campaign through twitter. Today, @aimi_asi has thousands of followers, and leads to form another breast feeding community but this time is for the father to support the mother; @ID_ayahASI (father who concern about breast feeding) was formed as a total support form the husband to his wife in breast feeding.The positive respons of the society has become a very interesting subject to be analyzed through social learning perspective theory of Albert Bandura (1986). The point of this theory is modeling. This paper will show you how AIMI successfully carrying out its mission by implementing a five health campaign strategy in new media. Observational learning finally result in behavior memprodukasi various interesting information mothers (follower@aimi_asi) and simultaneously mermotivasi follower to repeat that behavior through interaction in social networks new media as a hallmark of technological determinism.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social & Politics Science > Department of Communication
Depositing User: Septi Septi
Date Deposited: 25 Jun 2020 06:28
Last Modified: 25 Jun 2020 06:28
URI: http://repository.unib.ac.id/id/eprint/21288

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