ANALISIS DIMENSI KUALITAS HASIL PRODUKSI USAHA MIKRO YANG TERGABUNG DALAM JARINGAN PEREMPUAN USAHA KECIL DI KECAMATAN PONDOK KELAPA KABUPATEN BENGKULU TENGAH

Murni , Trisna (2015) ANALISIS DIMENSI KUALITAS HASIL PRODUKSI USAHA MIKRO YANG TERGABUNG DALAM JARINGAN PEREMPUAN USAHA KECIL DI KECAMATAN PONDOK KELAPA KABUPATEN BENGKULU TENGAH. Management Insight, 9 (2). pp. 40-42. ISSN 1978-3884

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Abstract

The products in form micro business, particularly in Jaringan Perempuan usaha Kecil (Jarpuk) are seemingly less attractive. This circumstance obviously results in the low quality and less varied product. This research attempts to investigate the quality dimensions of Koperasi Perempuan Usaha Kecil (KPUK) product, and to analyze the competitiveness of KPUK product. Due to the research procedure, the analysis is conducted by employing quantitative and qualitative methods. The results show that there are three dimensions namely conformation, features, and service capabilities achieved from 8 quality dimensions which are able to be solved properly by the members of KPUK. Moreover, the five other dimensions, such as performer, reliability, durability, aesthetics, and the perceived quality had not been yet successfully resolved.

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