MODELS DEVELOPMENT SAVING ACCOUNT HAVE INNOVATION, CASE STUDY IN BANK BENGKULU

Sachanovrissa, Silke and Meilaty, Finthariasari (2016) MODELS DEVELOPMENT SAVING ACCOUNT HAVE INNOVATION, CASE STUDY IN BANK BENGKULU. In: THE 2 ND INTERNASIONAL SEMINAR AND CALL FOR PAPER, 26 Februari 2016, Surakarta.

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Abstract

Now days the Banking institution in the Bengkulu city has growth rapidly. Approximately there are fourthty of bank registered and completing the banking competition. In the way to increase cost amount from three party, therefore Bengkulu Bank is star to developing the process of new account in order to increase cost amount from three party. The way of method for this research using qualitative method where is based on questioner such as interview and focus group decision. To develop model innovation of account saving, this research supported by theory of value innovation combining with the new product development according to harisson, 2000. The plus of advantage in development of account product isusing pick up and delivery transaction wich make the costumer easily to conduct transaction and gain of information. Furthermore, the name of this account product is UKM (for you, we serve) with the motto “Commit to serving”.

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