GREEN SERVICE

Atmaja, Ferry Tema and Lizar, Alfansi and Fachri, Eka Saputra GREEN SERVICE. -.

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Text (Article) Green Service (Ferry Tema Atmaja, Lizar Alfansi, & Fachri Eka Saputra).pdf - Published Version Available under License Creative Commons GNU GPL (Software). Download (312kB) | Preview

Abstract

This article gives insight into the development of green service as an integral domain with green marketing that brings much enthusiasm from academicians and practitioners since the 1970s. A concern with the environment has been increasing in line with the industrial revolution after world war two in which the demand for various products brings a negative impact on the environment as an implication of massive economic exploitation. Green is not only mentioned about a specific color (e.g., leaf) but more than that it gives a broader understanding of eco-friendly, social justice, economic development, and provides suitable conditions in our environment. However, not all companies offer green products to the consumer. This article also highlights briefly about several factors that make people refuse or even skeptic and cynical of green practices by the companies, as well as toward the green products (or services) that they produced.

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