Adhrianti, Lisa and Alfarabi, Alfarabi and Yuliati, Yuliati (2021) STRATEGI DIFERENSIASI DAN POSITIONING BRAND PRODUK UMKM UNTUK PROMOSI PARIWISATA DAERAH BENGKULU (Penyuluhan pada Kelompok Masyarakat di sekitar Objek Wisata Sungai Suci Kabupaten Bengkulu Tengah). Jurnal Abdi Masyarakat (JAM), 7 (1). pp. 70-84.
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Text (Jurnal Abdi Masyarakat (JAM), Volume 7 Nomor 1, September 2021)
Strategi Diferensiasi dan Positioning Brand Produk UMKM Untuk Promosi Pariwisata Daerah Bengkulu (Penyuluhan pada Kelompok Masyarakat di Sekitas Objek Wisata Sungai Suci Kabupaten Bengkulu Tengah).pdf - Published Version Available under License Creative Commons GNU GPL (Software). Download (902kB) | Preview |
Abstract
This community service activity is a follow-up activity that targets groups of entrepreneurs in the community around the location of the Sungai Suci tourist attraction in the Pondok Kelapa village sub-district, Central Bengkulu district. If in 2019 service activities seek to guide groups of entrepreneurs so they can think of ideas for making business communication proposals that have the potential to be funded, then in 2020 this activity is directed to the process of counseling and mentoring entrepreneurs so that they can recognize the characteristics of Small and Medium Enterprises (MSMEs) products. which is strived to have packaging that is worthy of sale and has special characteristics to support tourism in the Holy River area. The perspective used in this community service activity is marketing communication. The method of implementing the activities that will be applied in this service is the introduction of the Unique Selling Proposition (USP) approach which can explain and find the differentiation and brand positioning of MSME products that are worthy of being marketed to support the promotion of tourism in the Bengkulu area. The results of this activity are an evaluation of ideas for the types of products to be sold, evaluation of the packaging design of MSME products that are owned and ready to be promoted, and publication of the results of service in the journal Servant of the Community, Mercubuana University, Jakarta.
| Item Type: | Article |
|---|---|
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Faculty of Social & Politics Science > Journal |
| Depositing User: | UPT Perpustakaan Universitas Bengkulu |
| Date Deposited: | 06 Apr 2023 07:10 |
| Last Modified: | 09 Apr 2023 07:07 |
| URI: | http://repository.unib.ac.id/id/eprint/11825 |
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