SEMIOTIC ANALYSIS OF MEME IN FACEBOOK GROUP PAGE

Ramadhan, Allfathanfachrul and Azwandi, Azwandi and Zahrida, Zahrida (2022) SEMIOTIC ANALYSIS OF MEME IN FACEBOOK GROUP PAGE. Undergraduated thesis, Universitas Bengkulu.

Text SEMIOTIC ANALYSIS OF MEME IN FACEBOOK GROUP PAGE(Proposal allfathan) revisi sidang.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons GNU GPL (Software). Download (3MB)

Abstract

This study aims to find out in what ways semiotic signs are utilized and what is the function of memes used by users of the WHOLESOME MEMEPOSTING group page on Facebook. This study uses a quantitative descriptive research method. The object of this research is twenty memes in WHOLESOME MEMEPOSTING group page on Facebook. The researcher analyzed the data by applying the semiotic theory of Saussure (1916) and Chandler (2001). Saussure's theory of semiotics (1916) was used to analyze and find signs related to memes on the WHOLESOME MEMEPOSTING group page. In analyzing the signs contained in memes, the characteristics of each meme will be analyzed using Saussure's signifier and signified theory. Furthermore, the characteristics of each meme in the post were analyzed using Saussure's semiotic theory and Chandler's theory The results of this study found that memes on group pages generally use images of animals and people to symbolize the meme, as well as a few sentences or words to explain what is going on or what the person who posted the meme wants to convey, of the twenty memes that the analysis serves to express thoughts and experiences or events that are happening or have happened to the person who posted them . It is recommended for further researcher to conduct further research on semiotics with an analytical approach from other theories that are not used in this study so that readers can get many references about semiotics. Keywords: Saussure, Chandler, Semiotic, Meme, Facebook.

Actions (login required)

View Item