DAN EKTRINSIK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ELEKTRONIK SHARP DI KOTA BENGKULU

Romadhona, Arif and Seprianti, Eka Putri (2009) DAN EKTRINSIK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ELEKTRONIK SHARP DI KOTA BENGKULU. Masters thesis, Fakultas Ekonomi UNIB.

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Abstract

This study aims to determine consumer behavior in purchasing decisions Sharp electronic products. concept of consumer behavior used in this study is motivation, motivation is intrinsic motivation to use (the motivation from within) and extrinsic (motivation from the outside). data analysis using descriptive statistics and the percentage frequency. Analysis results showed that intrinsic motivation and is associated with extrinsic purchasing decisions of consumers. people who were respondents in the consumer electronics products Sharp from various electronic stores in the Bengkulu City

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