PERBEDAAN PERSEPSI KONSUMEN TERHADAP PRODUK REKAMAN CAKRAM ASLI DAN BAJAKAN DI KOTA BENGKULU

Oktarini , Yesi and Sularsih , Anggarawati (2009) PERBEDAAN PERSEPSI KONSUMEN TERHADAP PRODUK REKAMAN CAKRAM ASLI DAN BAJAKAN DI KOTA BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

This research entitle Analysis Satisfaction of Consumer To Service Cinema 21 Bengkulu, this research use descriptive that is an method to measure satisfaction of done consumer for the picture of satisfaction of Cinema consumer 21 Bengkulu . Target of this research is to know satisfaction of consumer to the service which have been given by Cinema organizer party 21 Bengkulu seen from SERQUAL dimension, that is physical appearance tangibles, reliability, responsive, assurance, emphaty. This Research method use method research survey. According to Singarimbun and Effendi, ( 1995 ) " is research taking sampel from population and use kuisioner as a means of fundamental data collecting". Data collecting obtained to through primary data and sekunder data. used Sampel there is 200 responder. later;then use type research of survey and also use kuisioner, and book study. Data collecting obtained to through primary data and sekunder data. used by Sampel there is 200 responder. Later; Then use type research of survey and also use kuisioner, and book study. From result of research with percentage analysis obtained : mean satisfaction of consumer to physical appearance dimension ( tangibles) 41,2 is % satisfied. mean Satisfaction of consumer to mainstay dimension ( reliability) 41,6 satisfying. For the Mean of satisfaction of consumer to comments dimension (responsive) 23,5 is % satisfied. Mean score satisfaction of guarantee dimension consumer (assurance) show value 30,9 Score mean satisfaction of consumer to attention dimension (emphaty) is 36,3 % satisfying To become writer recommend to Cinema party 21 Bengkulu require to maintain and improve the quality of its company service with tradition survey satisfaction to express consumer perception to how well the quality of service and also its satisfaction which provided with suggestion from consumer.

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