ALTERNATIVE STRATEGY TO IMPROVE SUBURBAN ECONOMY (Study case in Pondok Kelapa Sub-district)

Illahi, Sonda and Ridwan, Ridwan (2009) ALTERNATIVE STRATEGY TO IMPROVE SUBURBAN ECONOMY (Study case in Pondok Kelapa Sub-district). Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The objective of this study is to investigate an effective strategy which can be established in order to improve people’s income in Pondok Kelapa Subdistrict. The scope of this study was limited only about the society’s income, UKM, society’s organization, training and cooperation. The main data used in the research was were primer data, which were abtained trough questionnaire distribution towards 40 persons of society members as household head (KK) who were choosen as samples. The secunder data were especially obtained from literature, documents existed in district office of Pekik Nyaring. The obtained data were analyzed by applying SWOT analysis. From the SWOT analysis result applied in this at research, it was investigation that : Pekik Nyaring District had strength on its Human resources. Which was quite great and mostly came from relatively similar culture and etchnic tendenly. However, the society tended to have diffulty in getting the capital enterprises, and also the avalaible human resources were generally unskilled enough. Therefore they hadn’t been able to exploit the avalaible opportunity, such as opportunity to set up UKM and any cooperations. Consequently, UKM or coorperation, cooperate with the capitel owner and attend training according to the establishing enterprise.

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