MEDIA DARLING DAN IMPRESSION MANAGEMENT POLITIK POLITISI

Arrianie, Lely (2011) MEDIA DARLING DAN IMPRESSION MANAGEMENT POLITIK POLITISI. MediaKOM, 4 (8). pp. 67-80. ISSN 1979-0139

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Abstract

Whoever the political communicators are, they would communicate politically (political communication approach), they send political messageamong them, to intentionally persuade or influence others who not involve,directly to political matters, By using some medias, such mass media, group of people (mass), organization, or certain organization, politicians dilivertheir political message, furthermore, mass media seems to be most popularmedia use by them to build their political image (impression management),n fact, some of them failed, because they act not on behalf of the name ofthe people, but act for refresenting certain interest, both individual interest and group interest in result, many politicians not succesfully become topeo pl e’s reaction by giving rejection to them as if whenever they appear inmedia.

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