PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PRODUK KOPI LUWAK PADA KEDAI KOPI LUWAK DI KOTA BENGKULU

Almukmin , Almukmin and Syaiful, Anwar (2012) PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PRODUK KOPI LUWAK PADA KEDAI KOPI LUWAK DI KOTA BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

he objective of this research is to know customers' perception about marketing mix of luwak coffee at cafe luwak coffe road kebun veteran nusa indah in bengkulu city. this research represent descriptive research which representing problem in the form of fact in this time from a certain fenomenon. the data was used primary data through distributing of questionnaire. as supporter exploited obtained secondary data in form of data and information and report, reference and also document related to acurate problems. the respondent in these research customers of luwak coffee at cafe luwak coffe road kebun veteran nusa indah in bengkulu city equal to 100 respondents with intake used accidental sampling method. the analisis of this research used descriptive analysis with frequency table, mean, and percentages. purcuant to result of data analysis obtained result of that the marketing mix program of luwak coffee at cafe luwak coffe road kebun veteran nusa indah in bengkulu city.

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