KUALITAS PELAYANAN PADA RUMAH MAKAN NASI UDUK TANJUNG KARANG MAS DEDDY DI KOTA BENGKULU

Pibruanto, Ari and Rina, Suthia (2012) KUALITAS PELAYANAN PADA RUMAH MAKAN NASI UDUK TANJUNG KARANG MAS DEDDY DI KOTA BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

This research aims to determine customer satisfaction with the quality of existing services at restorant Tanjung Karang Mas Deddy in Bengkulu city based on attributes of service quality dimensions consisting of variables: Realiability (reliability), Responsivenes,(Power,Response),OAssuranceO(assurance),OEmphatyO(Attention),and TangibleO(Physical’Evidence).MMMMMMMMMMMMMMMMMMMMMMMMMM mm,M,This research is a type of qualitative descriptive used primary and secondary data. This research purposive sampling with Samples taken 50 people with waseater at restorant Tanjung Karang Mas Deddy and already teken service three minimall times. ………From my research the average value on the dimension of reliability (reliability) 3.74 included in either category, the dimensions of responsiveness (responsiveness) 3.48 belong to the category of good, assurance dimension (assuranse) 3.74 belong to the category of good, dimension attention (empaty) 3.09 belong to the category of fairly good, and the dimensions of physical evidence (tanggible) classified in the category of 3.66 or better. Overall quality of service at the restaurant coffè Tanjung Karang Mas Deddy of dimensions of service quality views of the respondents to the statements that have been filed to get an average total score of 3.539 or included in either category.

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