Abrouri Herlando, Dicky and Seprianti, Eka Putri (2012) PERSEPSI KONSUMEN TERHADAP BAURAN PROMOSI (PROMOTIONAL MIX) PADA MATAHARI DEPARTEMENT STORE BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.
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Abstract
The objective of this research is to know the consumers’ perception toward promotional mix at Matahari Departement Store Bengkulu. This research represents of survey which representing problem in the form of fact in this time from a certain phenomenon. The data was used primary data through distribution of questionnaire. The respondents in this research are consumers’ of Matahari Departement Store equal to 100 respondents. The sample taken was accidental sampling. The data analysis was used descriptive with frequency distribution, means, and percentages.
| Item Type: | Thesis (Undergraduated) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economy > Department of Management |
| Depositing User: | 014 Abd. Rachman Rangkuti |
| Date Deposited: | 23 Dec 2013 00:19 |
| Last Modified: | 23 Dec 2013 00:19 |
| URI: | http://repository.unib.ac.id/id/eprint/5361 |
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