STRATEGI PENGEMBANGAN OBJEK WISATA OUTBOUND DI KOTA BENGKULU

Togi H.S, Frengky and Rusdi, Rusdi (2012) STRATEGI PENGEMBANGAN OBJEK WISATA OUTBOUND DI KOTA BENGKULU. Masters thesis, Fakultas Ekonomi UNIB.

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Abstract

The research aimed find of strength, weakness, opportunity, and threats of outbound tourism sector and determine policy strategy which can be conducted by Bengkulu city. By purpossive sampling technique counted 12 persons consist of : 5 bussinesman, 5 tourist, and 2 functionary of Culture and Tourism Duty. Data collected by observation, structured interview, and documentation. The procces of data is tabulation, classification, mean and percentage, categorized, then analysed descriptively. The result of the research and SWOT analysis obtained some strategies : (1) the imposition of game expense more be reached by visitor and make game package with low expense and promotion; (2) increase the services quality object of interest to tourist visitor; (3) manager must be update and sensitive about the development of recent outbound games ; (4) make warning boards to keep the environment conservation by goverment; (5) the structuring in outbound location more regulated nicely according to the nature potential had to.

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