PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN (MARKETING MIX) Three (3) Internet Unlimited DI KOTA BENGKULU (Studi Kasus Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Bengkulu)

Shar, Aan and Soengkono, Soengkono (2012) PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN (MARKETING MIX) Three (3) Internet Unlimited DI KOTA BENGKULU (Studi Kasus Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Bengkulu). Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The objective of this research is to know consumer perceptions of the marketing mix Three (3) Internet Unlimited in the city of Bengkulu. Indicator in this study: 1) product, 2) price / rates, 3) promotion and 4) distribution. This study uses a sample survey of a population. Primary data was taken with a questionnaire. The population in this study were all Three (3) Internet Unlimited in the city of Bengkulu. The samples used were 60 respondents taken by accidental sampling. Analysis of the data used is descriptive analysis. The analysis of data obtained the consumer's perception of the product, price / rate, promotion, and distribution of Three (3) Unlimited Internet at a good rate. These students were satisfied with the product Three (3) Unlimited Internet.

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