FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN BERKUNJUNG PADA BENGKULU INDAH MALL (BIM) BENGKULU

Joni, Joni and Sularsih, Anggarawati (2012) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN BERKUNJUNG PADA BENGKULU INDAH MALL (BIM) BENGKULU. Undergraduated thesis, Fakultas Ekonomi UNIB.

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Abstract

The aim of this research is to analyze the factors influence of customers’ decision to visiting at Bengkulu Indah Mall (BIM) in Bengkulu City. This Research represents of survey research that taking sample from a population using questionnaire as compiler the data. The data type used is primary data which taken by questionnaire. Populations in this research are all cutomers’ which visiting at Bengkulu Indah Mall (BIM). The method used of taking sample is accidental sampling, while 150 respondents. The method of the data analyzes was used descriptive analysis and factor analysis. The data reduction which factor analysis was found six factors influence of customers’ decision to visiting at Bengkulu Indah Mall (BIM) in Bengkulu City. The six factors is that : (a) The location and promotion, (b) The requirement of intertainment and life style, (c) The product and price, (d) The security guarantee, (e) The representative of the park facility, and (f) The group reference.

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