PEMILIHAN PRODUK PERBANKAN MELALUI PENDEKATAN FUZZY DATABASE MODEL TAHANI (Studi Kasus Pada PT. Bank Central Asia Cabang Bengkulu)

ariska Leni, Desy and Fanani, Haryo Widodo and Yulian, Fauzi (2013) PEMILIHAN PRODUK PERBANKAN MELALUI PENDEKATAN FUZZY DATABASE MODEL TAHANI (Studi Kasus Pada PT. Bank Central Asia Cabang Bengkulu). Undergraduated thesis, Fakultas MIPA. UNIB.

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Abstract

Banks as financial companies are always demanded to enhance their services to costomers, especially in terms of recommending some kinds of saving products being a suitable for the various needs and expectations of costomers. Some problems in the process of giving advice is much various of savings products based on specifications and pricing, where customers are generally less able to provide a clear specification of the requirements and expectations. One way to solve this problem is by using fuzzy database tahani model, a model constructed though defining a given membership function whose domain represents unclear or blurred condition in the form of independent real-valued variable spanning from 0 to 1. The objectives of this case study are to find fuzzy database tahani model which are applied in determining bank savings products being suitable for the needs of prospective customers. The results showed that the query can be generated by a number of conditions in terms of with the desired attributes so that customer services can easily give recommendations to customers in on their needs and expectations.

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