THE DIMENSION OF BENGKULU CITY DEVELOPMENT USING TOURISM SATISFICATION APPROACH

Anggarawati, Sularsih (2014) THE DIMENSION OF BENGKULU CITY DEVELOPMENT USING TOURISM SATISFICATION APPROACH. In: "ASIA EMERGING ECONOMY TOWARD GLOBAL ECONOMIC INTEGRATION", 18-20 Oktober 2012, Fakultas Ekonomi Universitas Sriwijaya Palembang, Indonesia.

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Abstract

Having various tourism attractjons, Rengkulu city needs development should be follor.ved by qualitS. irnpivement of suppotort indge vfealcoipli ttielrse msu.c hT haes eleanness, coinfort hospitaiitS,, unnl security' in the tourism area. The maximun: cOmbinations of these improl'ements rvill increase the tourists, satist"actio*. 'Ihe objectives of this researctrr are (1) to cleterrnine rhe factors o{, tourists, satisf'action t*r'vard accessiL,ilities, accomrnodations, facilities, and additional services: (2) to figure out horv higlr the influence of the factr:rs on tourist satisl.actioir, i:i to determine correlatiott betweetr wiliingness to give recofi]mendation and to*rists, satisfaction; f4) to find out the neecis, desire,"arrd preferences of visifir:g the Bengkulu toiristn attractions. using accidentai sampling *.rtro*, sarnples are taken from 1 I-f doffiestic tourists; consist i:f 3l respondents i"ho*oisited Bring Karno,s relegation house, 52 respr:ndents wilo visited Forl Malborough,-and 32 r*upooa.rits r.vho visited'rraryang b*aclr. l)escriptive analysis, actor analysis, ccrrelation procluct momelt, and swo1 analysis are applied to the data. The research resiilts show that ( 1) the cietermining tactors of the tourist satisfactions are physical evielence, facilities, additional services. ancl accomrnoclations; (2) The wiliingness to give recofilmendation has stron! correlation to tourists attractio*s; (3) the tourists ctomplain lras insignificantly negative Joreiation to toLrrists, -satisfaction: {4) the taurism attraetions "uonoi attract the lourisfs because they are ,", p.-i:*;;;;"ii; packag*d, rvith poor quality of supporting facilitie , ,u.1, u, acconimodatians and services.

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