SEMIOTIC ANALYSIS OF MEME IN FACEBOOK GROUP PAGE

This study aims to find out in what ways semiotic signs are utilized and
what is the function of memes used by users of the WHOLESOME
MEMEPOSTING group page on Facebook. This study uses a quantitative
descriptive research method. The object of this research is twenty memes
in WHOLESOME MEMEPOSTING group page on Facebook. The
researcher analyzed the data by applying the semiotic theory of Saussure
(1916) and Chandler (2001). Saussure's theory of semiotics (1916) was
used to analyze and find signs related to memes on the WHOLESOME
MEMEPOSTING group page. In analyzing the signs contained in memes,
the characteristics of each meme will be analyzed using Saussure's
signifier and signified theory. Furthermore, the characteristics of each
meme in the post were analyzed using Saussure's semiotic theory and
Chandler's theory The results of this study found that memes on group
pages generally use images of animals and people to symbolize the meme,
as well as a few sentences or words to explain what is going on or what
the person who posted the meme wants to convey, of the twenty memes
that the analysis serves to express thoughts and experiences or events that
are happening or have happened to the person who posted them . It is
recommended for further researcher to conduct further research on
semiotics with an analytical approach from other theories that are not used
in this study so that readers can get many references about semiotics.
Keywords: Saussure, Chandler, Semiotic, Meme, Facebook.