INVESTIGATING ELECTRONIC HUMAN RESOURCE MANAGEMENT SYSTEMS, SUSTAINABLE INNOVATION, AND ORGANIZATIONAL AGILITY ON SUSTAINABLE COMPETITIVE ADVANTAGE IN THE MANUFACTURING INDUSTRIES

This research aimed to analyze the relationship between electronic human resources (e-HRM) and sustainable competitive advantage, organizational agility and sustainable competitive advantage, and sustainable innovation and sustainable competitive advantage in the manufacturing industry in Indonesia using a quantitative approach. The population of this research was managers of manufacturing companies in Indonesia. A total of 800 online questionnaires were sent using a simple random sampling method and 540 valid questionnaires were received. The questionnaire contains
statement items using a Likert scale from 1 to 7. To measure the structural model and to test
research hypotheses, the research used the PLS-SEM method with WarPLS 7.0 software. The
stages of data analysis in this research were reliability and validity tests, significance tests and
hypothesis testing. This research concludes that e-HRM had a positive and significant relationship
with sustainable competitive advantage, Organizational Agility had a positive and significant relationship
with sustainable competitive advantage and sustainable innovation has a positive and
significant relationship with sustainable competitive advantage. The research emphasizes that e-
HRM practices encourage sustainable innovation and organizational agility to achieve competitive
advantage. The study also provides a more comprehensive understanding that e-HRM practices
contribute to sustainable competitive advantage by driving continuous innovation and
strengthening organizational agility. The research emphasizes the importance of utilizing digital
technology for human resource management (HRM) processes, organizations must implement
digital transformation by adopting e-HRM practices to increase manufacturing efficiency and effectiveness
thereby increasing performance and competitiveness. This research encourages companies
to increase continuous innovation to increase sustainable competitiveness.