Salsabila, Clarissa and Safnil, Safnil and Ira, Maisarah (2023) LANGUAGE FUNCTION USED IN ADIDAS ADVERTISEMENTS: SOCIOLINGUISTICS ANALYSIS. ['eprint_fieldopt_thesis_type_ut' not defined] thesis, Universitas Bengkulu.
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Abstract
This study aims to determine the types of language function and the dominant
function of visual communication used in Adidas advertisements on Instagram.
The method used in this study is descriptive qualitative, using checklist tables as
instruments. The subjects of this study were 20 advertisements posted on the
Adidas Instagram account. The study results: 1) the dominant language functions
are poetic function 35%, referential function 34%, and directive function 28% 2)
the dominant function of visual communication used in this advertisement is
visual communication as presentation with 53%. Based on the Dominant language
function and visual communication used in Adidas advertisements, this function
helps give product presentations and information.
Keywords: Language Function, Visual Communication, Adidas
Advertisements
| Item Type: | Thesis (['eprint_fieldopt_thesis_type_ut' not defined]) |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Faculty of Education > Department of English Education |
| Depositing User: | Septi, M.I.Kom |
| Date Deposited: | 29 Aug 2024 02:06 |
| Last Modified: | 29 Aug 2024 02:06 |
| URI: | https://repository.unib.ac.id/id/eprint/20833 |
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