COOPERATIVE PRINCIPLES EMPLOYED BY MAJOR CHARACTERS OF SPONGEBOB SQUAREPANTS : “YOU DON’T KNOW SPONGE” EPISODE

By Grice's cooperative principle theory (1975), this thesis aims to identify the
types of broken maxim that occur and the effects caused by broken maxims in
conversations between characters in the Spongebob Squarepants series "You
Don't Know Sponge". This study used a qualitative method. The data was
obtained from the conversation script that occurred between the characters in the
Spongebob Squarepants series "You Don't Know Sponge" which aired on August
9, 2010. Based on the data obtained, there were one hundred and seven maxim
violations and three effects caused by the violation the. The type of finding that
was most often violated was the maxim violation, which was ninety-eight times
and the least violated was the opting maxim, which was two times. The third
effect is feeling annoyed, funny, and disappointed.
Keywords : Cooperative Principles, Spongebob Squarepants