AN ANALYSIS OF DIRECTIVE SPEECH ACTS USED IN YOUTUBE TED TALKSHOWS

This research delves into the exploration of directive speech acts in
TED Talk shows, aiming to discern and scrutinize their types and functions
within the realm of educational discourse. Employing a qualitative
research design coupled with content analysis, data was meticulously
extracted from five TED Talkshow videos, utilizing a documentation table
as the checklist instrument. The reliability of the data was ensured through
Cohen's kappa. The analysis of TED Talkshow videos yielded noteworthy
insights into the prevalence and significance of various types of directive
speech acts. Among the identified types, there were instances of 1
command, 1 order, 5 invitations, 5 requests, 3 pieces of advice, 5 offers, 12
questions, 0 prohibition, 4 challenges, and 1 permission. Remarkably,
questions emerged as the most frequently utilized type. The investigation
also shed light on the functions of these directive speech acts, revealing 2
instances of competitiveness, 6 of conviviality, 9 of collaboration, and
none involving conflict. Notably, collaborative functions were found to be
the most recurrent. In summary, this study provides invaluable insights for
educators and online platforms by offering specific quantitative counts for
each type and function of directive speech acts. The intention is to enrich
language learning experiences on the internet, emphasizing the
importance of understanding and utilizing various types and functions of
directive speech acts in educational discourse.
Keywords: Youtube; TED Talkshow, directive speech acts, pragmatics